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20%

Free Email Template Generator
for your cold outreach campaigns

Craft the perfect cold email by leveraging insights from the top 3% high-performing email sequences, from +12,000 campaigns and +100,000 message variants.

The industry that you would like to target

You can either use the search box below or pick directly from the most common options.

All

Accounting

IT & Services

Computer Software

Marketing & Advertising

Automotive

Financial Services

Management Consulting

Real Estate

Hospital & Health Care

Retail

Telecommunications

Hospitality

Electrical Manufacturing

Consumer Goods

Insurance

Target company size

Are you targeting startups, medium-sized companies or large enterprises? We advise to select multiple company sizes, as this will give you a wider selection of messages and help you accelerate your campaign optimization.

1-10 employees

11-50 employees

51-200 employees

201-500 employees

501-1,000 employees

1,001-5,000 employees

5,001-10,000 employees

10,001+ employees

You are looking to offer a:

Service

Product/Platform

Partnership

Are you looking to send a first email or a follow-up message?

1^st Step

2^nd Step

3^rd Step

4^th Step

Score: 0/100

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Mark the score

Are you using a mirror domain? When experimenting with cold email campaigns, never use your own domain, as you risk getting listed on public Spam lists, which will heavily impact your delivery rates. (4 points)

Are you using a paid account to add credibility? Also, due to the number of restrictions for free accounts (@yahoo.com, @gmail.com, and other types of free emails), many get easily blocked with no possibility to re-open them. (3 points)

Is your sending email coming from a person and not a company? john.smith@company.com and not office@company.com (4 points)

Did you go through all the SPF and DKIM settings of your domain, to improve email deliverability? (4 points)

Do you have A/B testing in place to determine which email variant works best? (4 points)

Are you able to A/B test different names and gender? (2 points)

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Is your subject line related or logically connected to the email contents or at least has a neutral look and feel? (2 points)

Did you ensure that the Subject line is not a misleading one? (3 points)

Does it look and sound casual, not too formal, or too salesy? (4 points)

Would I open that email myself? (3 points)

Did you ensure that it doesn’t contain certain words that can trigger spam filters (eg. sales, guarantee, refund, free, money, unlimited, etc...)? Full list with the spam trigger words to avoid (4 points)

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Does your email stand out from the dozens of cold emails that they receive every day? (4 points)

Does the intro contain info that is highly relevant to the prospect, about your company or your background? (4 points)

Did you check to ensure that the intro and email don’t sound salesy? (4 points)

Does it still look natural if the recipient reads the preview that is displayed prior to clicking on the email? (4 points)

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Are you writing how you talk? You should sound like a human talking to a friend and not trying to impress using fancy words. (4 points)

Does the message make sense for the target? e.g. Is it too high-level for the audience? Too low-level? Are you conveying the most relevant solution/value prop for that particular market and title? (3 points)

Does the email have a conversational tone, aiming to start a genuine conversation and not to sell? (3 points)

Do you focus on the benefits and not features? Think about what's in it for them. (4 points)

Are you focusing on one or a maximum of two related benefits? (4 points)

Is your email less than 4 sentences? (3 points)

Is the email personalized but without sacrificing the natural look and feel of the overall content? (2 points)

Is my email free of grammatical errors? You can always use software like Grammarly to be sure. (2 points)

Did you ensure that the email doesn’t contain words that can be considered spammy? (ex: eg. sales, guarantee, refund, free, money, unlimited, etc...) Full list spam trigger words to avoid (4 points)

Did you ensure that the email doesn’t contain misleading information (only to get their attention)? (3 points)

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Do you only have one CTA (call to action)? (3 points)

Is your CTA (call to action) a super easy ask? (4 points)

Is your email ending with a question? (4 points)

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Does it include contact info like Full Name, Title, and Company Address, to add credibility? (2 points)

Did you include a profile pic to help build trust? (2 points)

Free Email Template Generator
for your cold outreach campaigns

The industry that you would like to target

You can either use the search box below or pick directly from the most common options.

Target company size

Are you targeting startups, medium-sized companies or large enterprises? We advise to select multiple company sizes, as this will give you a wider selection of messages and help you accelerate your campaign optimization.

You are looking to offer a:

Are you looking to send a first email or a follow-up message?

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By Industry

Free Email Template Generatorfor your cold outreach campaigns

The industry that you would like to target

You can either use the search box below or pick directly from the most common options.

Target company size

Are you targeting startups, medium-sized companies or large enterprises? We advise to select multiple company sizes, as this will give you a wider selection of messages and help you accelerate your campaign optimization.

You are looking to offer a:

Are you looking to send a first email or a follow-up message?

Free Email Template Generator
for your cold outreach campaigns