Customer story
Waymaker is an intelligent business strategy platform that’s dedicated to helping companies to dynamically manage business growth and goals in the 21st century. They promise to help their clients to find a breakthrough strategy and build a better business in 30 days using clarity, data and demonstrable ROI.
As well as promoting their platform, Waymaker also wanted to set up partnerships with business coaches who were interested in using it for their clients. This meant that they offered a similar service to Bant.io, as we can generate leads both for clients and for our clients’ clients.
The campaign that we developed enabled us to reach nearly 6,000 prospects via two email sequences, which were supported by five A/B tests. This generated 26 hot leads, which were added to the pool alongside nine more leads from social media and three more from the chatbot for a total of 38 leads to follow up with.
Problem
Waymaker asked Bant.io to help them to promote their business planning and strategy management platform.
Solution
- 5888 prospective clients reached
- 2 email sequences developed
- 5 A/B tests performed
Campaign Results
- 28% Open Rate
- 13% Response Rate
- 12% Conversions to Opportunities
- 26 Hot Leads