- CLIENT:UCapital
- INDUSTRY:Financial Services
Yes! Finally, we’ve found a lead generation provider that gets the job done and provides our sales team with all of the high quality leads we need to keep on growing. The leads we’ve received so far have already made a huge difference to our business, and we’re still only just getting started.
Jacques Pretorius
Director of Sales & Marketing
Customer story
UCapital is a financial services company that prides itself on saying yes when other banks say no. They’ve helped a wide range of SMEs to acquire unsecured finance by providing loans of up to $250,000 based on the revenues and cash flows of their corporate clients.
As a disruptive business in a more conservative and heavily regulated industry, we knew it was important for us to perfect our messaging. The goal was to educate the target audience on how UCapital can help them while ensuring that all messaging was permissible in such a heavily regulated industry.
By combining advanced targeting with personalised messaging, and focusing on SMEs across Australia, we were able to create a high-performing lead generation campaign that reached over 5,000 potential clients via two different email sequences. With a huge 67% open rate and a high level of email engagement, we were able to generate 213 hot leads.
Problem
Financial services firm UCapital approached bant.io with a view to outsourcing their lead generation efforts while bringing in new customers from Australia
Solution
- 5262 prospective clients reached
- 2 email sequences developed
- 2 A/B tests performed
Campaign Results
- 67% Open Rate
- 25% Response Rate
- 24% Conversions to Opportunities
- 213 Hot Leads