Customer story
Magnet Monster is a behavioural email marketing specialist which specialises in helping its clients and customers to reduce their reliance on paying for digital advertisements by increasing the reach and effectiveness of their email marketing campaigns. They work with everything from B2B entrepreneurs to global B2C ecommerce sites and pride themselves on being able to pay for themselves through the efficiencies they drive.
Magnet Monster reached out to bant.io, they were looking for a scalable service that could help them to dramatically increase their lead generation campaigns throughout the UK. With this in mind, we designed a large-scale email campaign that deployed five email sequences that were supported by 12 A/B tests.
By combining this more targeted approach with a large pool of 10,000 potential customers, we were able to create and deploy a wide-reaching campaign that generated 31 valuable leads for Magnet Monster to follow up with. It also laid the groundwork for any potential future campaign and did a great job of increasing brand awareness amongst the company’s target audience.
Problem
Magnet Monster approached bant.io because they were looking for a more scalable solution to increase their lead flow throughout the UK.
Solution
- 10090 prospective clients reached
- 5 email sequences developed
- 12 A/B tests performed
Campaign Results
- 20% Open Rate
- 50% Response Rate
- 3% Conversions to Opportunities
- 31 Hot Leads