Customer story
Hollinger Scott is an animated video production company with live capabilities which specialises in helping brands to create engaging video content for brands and companies of any size. These videos typically range from talking head videos and informational pieces to animated explainer videos and marketing campaign assets.
After realising that they needed a more streamlined lead generation process, Hollinger Scott started looking around for a company or a tool that could help them. When they discovered bant.io, it came at the perfect time. They’d realised that their time would be better spent creating videos for their clients than on running marketing campaigns, and bant.io meant that they could outsource lead generation to an expert.
In response to their brief, we created a comprehensive campaign that was tailored to the client’s solutions, targeting different types of potential clients. The result was a successful campaign reaching over 4,000 people and supported by 12 A/B tests to further refine and to optimise results. This led to 55 email leads, 10 LinkedIn outreach leads, 11 conversions from retargeting and 7 leads from a chatbot.
Problem
Hollinger Scott needed help generating new leads for their video production company.
Solution
- 4018 prospective clients reached
- 3 email sequences developed
- 12 A/B tests performed
Campaign Results
- 25% Open Rate
- 17% Response Rate
- 36% Conversions to Opportunities
- 72 Hot Leads