Customer story
G&P Marketing Consulting is an Italian marketing and business development consultancy firm that works with its clients to identify and remove the obstacles that prevent them from scaling. They offer a range of different services including copywriting, traffic generation, web development and community management.
Because G&P already had a particular geographic region in mind, we were able to build on that to start developing a target audience. By combining G&P’s constructive feedback with our expertise with lead generation, we were able to create a powerful and sustainable source of inbound leads for G&P Marketing Consulting to follow up with.
Ultimately, our lead generation campaign allowed us to reach out to over 23,000 potential customers using seven email sequences that were backed by the same number of A/B tests. Ultimately, we were able to achieve a 42% open rate and a 21% response rate, allowing us to gather 454 hot leads for G&P Marketing Consulting’s sales and acquisition team.
Problem
G&P Marketing Consulting approached Bant.io because they were looking for new customers in Italy
Solution
- 23149 prospective clients reached
- 7 email sequences developed
- 7 A/B tests performed
Campaign Results
- 42% Open Rate
- 21% Response Rate
- 22% Conversions to Opportunities
- 454 Hot Leads