Customer story
Gamut Media specialises in creating data-driven digital marketing campaigns, which means that they understand the process of lead generation and they know how our offering fits in with the rest of their marketing strategy. It was also easy for us to communicate because we spoke each other’s language and were able to easily align both our ideas and our strategies.
This meant that we were able to work closely with the marketing professionals at Gamut Media to develop highly personalised messaging with bespoke calls-to-action. With the combined expertise of our two companies, as well as the highly defined target audience and the geographic focus on Australia, it was easy for us to design a successful campaign.
This approach was a big success, allowing us to reach over 6,000 potential clients with four email sequences and four A/B tests. With a 26% open rate and a 41% response rate, boosted by the LinkedIn outreach campaign this led to 121 hot leads. We also accompanied it with a retargeting campaign that generated 18,380 impressions and 67 clicks.
Problem
Gamut Media was looking to supplementing their lead generation process and increasing their client-base across Australia.
Solution
- 6010 prospective clients reached
- 4 email sequences developed
- 4 A/B tests performed
Campaign Results
- 26% Open Rate
- 42% Response Rate
- 46% Conversions to Opportunities
- 121 Hot Leads