Customer story
Established in 2015, Explora Consulting is a consultancy firm which offers customized support to business of all sizes in a range of different industries. They know that if they can get in front of a potential client, their service sells itself. That’s why they asked bant.io to help out.
Explora Consulting specialise in end-to-end business intelligence solutions and they’ll cover everything from design and delivery to testing and implementation. The result is a full digital transformation solution, which makes it a complex offering to communicate.
We worked closely with the client to narrow down the specifics of the target audience and to identify the best, most relevant messaging to use. The result was a highly targeted campaign that generated 65 hot leads and more than 8,900 impressions through the accompanying retargeting campaign.
Problem
Explora Consulting wanted to expand their presence in Asia by attracting new clients from Hong Kong, Vietnam, Taiwan and Macao.
Solution
- 2021 prospective clients reached
- 4 email sequences developed
- 2 A/B tests performed
Campaign Results
- 35% Open Rate
- 30% Response Rate
- 46% Conversions to Opportunities
- 65 Hot Leads