Customer story
Based in Atlanta, Georgia, Engagifii is a computer software company which focuses on working with associations to improve member engagement and to grow non-dues revenue. They’re the only single-platform solution that’s designed specifically for professional, trade and government associations.
Engagifii has a product which sells itself thanks to its built-in CRM, its custom mobile application, its events and conferences and its member communication tools and surveys. The challenge is introducing the right people to the company, which is why Engagifii and its parent company Crescerance asked us for help.
We worked closely with Engagifii to identify and reach out to US associations with a relevant message and the results spoke for themselves. Engagifii started on our medium plan but upgraded to the established plan after the first couple of weeks. During the first wave of the campaign, we reached out to 3,928 prospective clients and over fifty hot leads. The retargeting campaign also generated 12,266 impressions.
Problem
Engagifii needed help reaching US associations with their mobile engagement solution.
Solution
- 3928 prospective clients reached
- 6 email sequences developed
- 7 A/B tests performed
Campaign Results
- 40% Open Rate
- 50% Response Rate
- 7% Conversions to Opportunities
- 53 Hot Leads