Customer story
Design ME Marketing is a digital growth agency that focusses on using websites and digital marketing to deliver a more targeted and strategic approach to marketing. Based in Long Island, New York, the company offers full-scale web design, digital marketing and consultancy services to companies from across the United States and Canada.
Design ME Marketing asked us to help them to more effectively target potential customers across North America, so we responded by developing a custom-designed campaign that spread their messaging through three email sequences supported by seven A/B tests. The goal was to educate the target audience on how the company can help them to scale by finding new customers.
The campaign targeted 6,540 potential customers and generated a 20% open rate and 42% response rate. This resulted in a total of 45 hot leads, but more importantly it also opened up a platform for continuous lead generation for Design ME Marketing to continue to grow in the months and years to come.
Problem
Design ME Marketing approached bant.io to ask for help improving the effectiveness of their marketing and to reach more customers in the United States.
Solution
- 6540 prospective clients reached
- 3 email sequences developed
- 7 A/B tests performed
Campaign Results
- 20% Open Rate
- 42% Response Rate
- 8% Conversions to Opportunities
- 45 Hot Leads