Customer story
BT Strategic Media is a social media and digital marketing agency that specialises in helping small businesses to acquire new customers through Facebook and Instagram advertising and Google AdWords.
The company wanted to enhance their presence and to attract new customers by targeting healthcare companies and restaurants in the United States. After a successful first month, they wanted to expand our work by launching a new campaign to target retail companies. By combining the expertise of our two companies, we were able to tailor our messaging and approach depending upon which industry we were targeting.
During the pilot campaign, this strategic approach allowed us to contact over 2,500 prospective clients and to bring in over 50 hot leads. BT Strategic Media is still in conversation with a number of leads while many more have already turned in to happy customers.
Problem
BT Strategic Media approached bant.io to ask for help reaching out to US restaurants, healthcare companies and retail stores.
Solution
- 2913 prospective clients reached
- 4 email sequences developed
- 6 A/B tests performed
Campaign Results
- 42% Open Rate
- 35% Response Rate
- 13% Conversions to Opportunities
- 56 Hot Leads