Customer story
Boutique Growth is a marketing agency that specialises in helping with marketing and business development. They know that most consultants haven’t taken the time to “master the marketing” of their expertise, and so they work with consultants to help them to grow their businesses and become known as thought-leaders and the go-to consultants in their industries.
Boutique Growth had a very specific goal in my mind: they wanted to generate leads from around the world and to close some 6-7 figure deals within 90 days. For this to work, it was vital to reach the right people with the right message at the right time, and we were presented with both a challenge and an opportunity thanks to the international nature of the target audience.
The campaign that we created enabled us to reach 5,630 potential clients through three different email sequences, which as usual were supported by A/B tests (in this case, seven). By doing this, we generated 40 email leads for Boutique Growth to follow up with, as well as exposing their brand to a larger audience while reaching key decision makers.
Problem
Boutique Growth wanted to prospect B2B consultants to fill their pipeline and convert leads with a rapid turnaround time.
Solution
- 5630 prospective clients reached
- 3 email sequences developed
- 7 A/B tests performed
Campaign Results
- 43% Open Rate
- 20% Response Rate
- 8% Conversions to Opportunities
- 40 Hot Leads