Customer story
Azra offers advanced technical solutions and guidance across every area of business, with particular specialisms in cloud solutions, application integration and other managed IT services.
When they needed to target prospects from retail, real estate and telecoms in Melbourne and the surrounding area, they asked bant.io to help out. As a B2B company themselves, they knew the importance of bringing in the professionals.
To generate these leads, we designed two email sequences that were customized based on the recipients’ industry, with variants for real estate, retail and telecoms. Over sixty leads were generated in the first month alone, and the campaign was such a success that they recommended us to several business partners and upgraded their bant.io plan.
Problem
Azra wanted to target more prospects from the retail, real estate and telecoms industries with a market focus on Melbourne.
Solution
- 3843 prospective clients reached
- 4 email sequences developed
- 8 A/B tests performed
Campaign Results
- 54% Open Rate
- 23% Response Rate
- 24% Conversions to Opportunities
- 105 Hot Leads