Customer story
Atypical Digital solves business problems with marketing and technology, offering a range of services including development, eCommerce, CMS management, marketing, advertising and more. Their goal is to make digital more human, and they do this by helping companies transform to become the best digital versions of themselves.
When they approached bant.io, they were looking for help reaching out to their extended target audience in countries ranging from the United States to Canada, Australia, New Zealand and Saudi Arabia. With such different target markets, we knew that it was vital to get the messaging just right, varying it from region to region to make it as relevant as possible.
This was a challenge that we took on with relish, eventually creating nine email sequences that were supported by 12 A/B tests. We reached 16,260 potential clients and gathered 127 hot leads for Atypical Digital to follow up with. This in turn allowed them to grow their international presence and to create a blueprint for lead generation that they can follow for future campaigns.
Problem
Atypical Digital approached bant.io to seek help increasing their customer base in the United States, Kuwait, Saudi Arabia, Canada, Australia and New Zealand.
Solution
- 16260 prospective clients reached
- 9 email sequences developed
- 12 A/B tests performed
Campaign Results
- 17% Open Rate
- 43% Response Rate
- 11% Conversions to Opportunities
- 127 Hot Leads